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Japan is an island country in East Asia.It is in the northwest Pacific Ocean and is bordered on the west by the Sea of Japan, extending from the Sea of Okhotsk in the north toward the East China Sea, Philippine Sea, and Taiwan in the south. Japan is a part of the Ring of Fire, and spans an archipelago of 14,125 islands, with the four main islands being Hokkaido, Honshu (the "mainland ...
Unit 731 (Japanese: 731部隊, Hepburn: Nana-san-ichi Butai), short for Manchu Detachment 731 and also known as the Kamo Detachment: 198 and the Ishii Unit, was a covert biological and chemical warfare research and development unit of the Imperial Japanese Army that engaged in lethal human experimentation and biological weapons manufacturing during the Second Sino-Japanese War (1937–1945 ...
Tokyo (/ ˈ t oʊ k i oʊ /; Japanese: 東京, Tōkyō, ), officially the Tokyo Metropolis (東京都, Tōkyō-to), is the capital city of Japan and one of the most populous cities in the world, with a population of over 14 million residents as of 2023. The Greater Tokyo Area, which includes Tokyo and parts of six neighbouring prefectures, is the most-populous metropolitan area in the world ...
USD /JPY exchange rate 1971–2023. The yen ( Japanese: 円, symbol: ¥; code: JPY) is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar and the euro. [2] It is also widely used as a third reserve currency after the US dollar and the euro.
- History
- Acquisitions and Investment
- Businesses
- Criticism
- Recognition and Awards
- See Also
Early years
Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. The online shopping marketplace Rakuten Shopping Mall(楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997.The company had six employees and the website had 13 merchants. The name was changed to Rakuten in June 1999. The Japanese word "rakuten" (楽天) means "optimism". Harvard-educated former banker Mikitani envisioned the site as an online shopping mall, offering the opposite of what the larger companies like IBMw...
2000s
The company went public through an IPO on the JASDAQ market on April 19, 2000.At the time, the online marketplace had 2,300 stores and 95 million page views per month, making it one of the most popular sites in Japan. In March 2001, the online hotel reservation service Rakuten Travel was launched. In April 2002, a new system was introduced for merchants, combining monthly fixed fees with commissions on sales. That November, the Rakuten Super Point Program, a membership loyalty program, was in...
2010s
Around 2011, Rakuten started heavily expanding outside of Japan, with prominent moves including a stake in Canadian e-book maker Kobo Inc. and an investment in Pinterest. In 2011, Rakuten launched Indonesia's Rakuten Belanja Online. By late 2012, Rakuten had moved into online retail in Austria, Canada, Spain, Taiwan and Thailand and the online travel markets in France—with Voyager Moins Cher.com—and China, Hong Kong, Korea and Taiwan—with its Tokyo-based international Rakuten Travel platform....
Rakuten has made several acquisitions since its inception in 1997. It began in the e-commerce field but made acquisitions in the fields of sports, banking, and insurance.
Rakuten, Inc. has more than 70 servicesoperating via the three segments: Internet Services, FinTech, and Mobile. The services constitute the Internet Services segment are as follows: 1. E-commerce 1.1. Rakuten Ichiba 1.2. Rakuten.co.uk 1.3. Rakuten.fr 2. Messaging app 2.1. Viber 3. Food delivery 3.1. Rakuten Delivery 4. Travel booking 4.1. Voyagin ...
Corporate culture
In 2010, the founder and CEO, Hiroshi Mikitani, mandated that all business, from official meetings to internal emails, be written in English. Corporate officers that do not become proficient in English in two years were to be fired. At the time, only an estimated 10% of the Japanese staff could function in English,with the mandate facing criticism from other CEOs at the time. Rakuten introduced the English-only policy, dubbed "Englishnization," as part of Mr Mikitani's push to "globalize" the...
Disabling product reviews
On July 17 2012, the Kobo Touch eReader was launched in Japan to widespread criticism. The client app and networking were inoperational and devices could not be activated after purchase. A wave of 1-star reviews on Rakuten such as "my expectations were betrayed" were posted by angry consumers, after which the company disabled product reviews for the first time in its history. A Rakuten spokesman stated "In order to avoid confusion we will re-enable reviews after this issue is resolved. We do...
e-book advertising
On July 19 2012, the Kobo e-bookstore launched. Advertising pamphlets for the Kobo Touch claimed a library of 30,000 Japanese titles when in reality only 19,164 were available. On July 27 2012, after criticism about Kobo's available book selection, Mikitani vowed to "exceed 30,000 (books) within July" and "make 60,000 available by August." In reality, those marks were met on August 27 and September 24, respectively. In response, the Consumer Affairs Agency stated that Mikitani's promises and...
Rakuten partnered with Stephen Curry in 2023 on a one-day shopping spree at the Warriors Shop in Chase Centerfor twenty Bay Area children. Curry posed as a team shop employee during the event and helped find sports gear around the store. 1. Best Operator 5G Innovation 2. Ground-breaking Virtualization Initiative 3. Forbes Top 100 Digital Companies ...
129,000–226,000. On 6 and 9 August 1945, the United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki. The bombings killed between 129,000 and 226,000 people, most of whom were civilians, and remain the only use of nuclear weapons in an armed conflict. Japan surrendered to the Allies on 15 August, six days ...
Japanese (日本語, Nihongo, [ɲihoŋɡo] ⓘ) is the principal language of the Japonic language family spoken by the Japanese people. It has around 120 million speakers, primarily in Japan, the only country where it is the national language, and within the Japanese diaspora worldwide. The Japonic family also includes the Ryukyuan languages ...
