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Description. "A small group of companies spearheaded by Nike have partnered with the nonprofit Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual property for green product design, packaging, manufacturing, and other uses. If it succeeds, this budding coalition ...
Imagine how advanced our footwear would be if these two instead complemented each other's research – Nike looking at soles, while Adidas focuses on laces, or what have you. In the context of Library Socialism, complementarity leads us to a constantly expanding realm of goods and services available at libraries.
For sports apparel, Nike’s NIKEiD let’s users customize the colors and text of different models of shoes, clothes, bags, and wristwatches for themselves or their entire team. Prints and clothes aren’t the only things consumers can customize. Mymuesli After ...
Nike’s trailblazing Reuse-A-Shoe scheme (first launched waaay back in1990!) has collected and recycled over 25 million pairs of worn-out Nike shoes to-date. Old shoes are sliced, separated and ground up into a material called Nike Grind, which is then used in creating athletic and playground surfaces, as well as a variety of Nike products.
- Description
- Contents
- Interview
- Excerpts
- About The Authors
- Review
1. Zoe Romano: “Ethical Economy (Columbia University Press), written by Adam Arvidsson in collaboration with Nicolai Peitersen, introduces to ethical economics and interprets the begin of a new, radically different economic system in which production is mainly collaborative and social, and in which the value is based on the quality of social intera...
Preface to the Ethical Economy 1. Chapter 1. Value Crisis p.15 2. Chapter 2. Intangibles p. 36 3. Chapter 3. Publics p. 65 4. Chapter 4. Value p. 99 5. Chapter 5. Measure p. 129 6. Conclusion p. 154
By Zoe Romano: “Zoe Romano: How do you see ethical phenomena like the signal of the emergence of a new way of production (what you call ‘Ethical Economy’) in addition to the emergence of a market niche, term often used and abused to clean up the image of a company? Are we really facing a substanstial change? Adam Arvidsson: The reason why these phe...
Preface to the Ethical Economy ; see also the earlier draft: Introduction to the Ethical EconomyValue Crisis"Adam Arvidsson teaches sociology at the University of Milano, Italy, and lectures on creative industries at the Copenhagen Business School. He has written on brands, the information economy, and cities and creativity. His most recent book is Brands: Meaning and Value in Media Culture. He is based in Milan. Nicolai Peitersen has founded and cofound...
Hazel Henderson: "The Ethical Economy introduces two major intellectuals mapping the transition from early industrial manufacturing and its economics based on objects (things you can drop on your foot) to today's information economies where intellectual property, intangibles, brands and reputation are the new source of value. Authors Adam Arvidsson...
Book: Brands. Meaning and Value in Media Culture. Adam Arvidsson. Taylor and Francis, 2006 Key thesis: "In brand management the communicative construction of an ethical surplus in the form of a common social world is put to work so that it generates surplus value." ...
Netarchical capitalism is a hypothesis about the emergence of a new segment of the capitalist class (the owners of financial or other capital), which is no longer dependent on the ownership of intellectual property rights (hypothesis of cognitive capitalism), nor on the control of the media vectors (hypothesis of MacKenzie Wark in his book The ...