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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps , videos, and on non-search websites.
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. [1] . It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers ( DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange ( AdX ).
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Google LLC ( / ˈɡuːɡəl / ⓘ, GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). [9] .
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] . It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
