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  1. Nike, along with Best Buy, partnered with Creative Commons to create GreenXchange. The project was announced earlier this year at the World Economic Forum in Davos, Switzerland. Under GreenXchange, member companies can make patents and know-how available to the public in three ways.

  2. Nikes trailblazing Reuse-A-Shoe scheme (first launched waaay back in1990!) has collected and recycled over 25 million pairs of worn-out Nike shoes to-date. Old shoes are sliced, separated and ground up into a material called Nike Grind, which is then used in

  3. A brand like Nike or Mercedes now encompasses a wide range of different products (cars, but also bikes, sunglasses and sportswear). The brand stands for a particular affective relation to a product or an activity.

  4. Imagine how advanced our footwear would be if these two instead complemented each other's research – Nike looking at soles, while Adidas focuses on laces, or what have you. In the context of Library Socialism, complementarity leads us to a constantly expanding realm of goods and services available at libraries.

  5. For sports apparel, Nike’s NIKEiD let’s users customize the colors and text of different models of shoes, clothes, bags, and wristwatches for themselves or their entire team. Prints and clothes aren’t the only things consumers can customize.

  6. A brand like Nike or Mercedes now encompasses a wide range of different products (cars, but also bikes, sunglasses and sportswear). The brand stands for a particular affective relation to a product or an activity. They key to the value of the Nike brand is that

  7. As Thijs Markus writes says about Nike in the Rick Falkvinge blog, if you want to sell $5 shoes for $150 in the West, you better have one heck of a repressive IP regime in place. Hence the need for SOPA, PIPA , ACTA and other attempts to criminalize the right to share.