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The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market.
- Digital Marketing MSc
Digital Marketing represents a rapidly growing and ...
- Marketing and Management
From influencer marketing and the rise of AI tools to ...
- Digital Marketing MSc
2023年5月14日 · Welcome to the Department of Marketing. We are committed to collective excellence in teaching and research in all areas of the disciplines of marketing, consumer behaviour, and supply chain management. Our core values are collegiality and a drive for excellence.
From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And we’ll help you find where you fit.
Sustained by a social science-based approach, the MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues.
The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market.
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The Digital Marketing programme from Queen Mary University of London aims to help students build the following broad skills: Ability to develop independent insights from research and learning. Ability to critically evaluate competing approaches and viewpoints, and justify decisions.
2024年3月16日 · Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective. Learn to apply marketing concepts to relationship-building and networked communication. Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.
queen mary university marketing 相關
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