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  1. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis
    • Overview
    • Use
    • in Community Organizations
    • Limitations and Alternatives
    • SWOT Analysis in Popular Culture
    • Bibliography

    SWOT assumes that strengths and weaknesses are frequently internal, while opportunities and threats are more commonly external.The name is an acronym for the four parameters the technique examines: 1. Strengths: characteristics of the business or project that give it an advantage over others. 2. Weaknesses: characteristics that place the business or project at a disadvantage relative to others. 3. Opportunities: elements in the environment that the business or project could exploit to its advantage. 4. Threats: elements in the environment that could cause trouble for the business or project. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, decision-makers should consider whether the objective is attainable, given the SWOTs. If the objective is notattainable, they must select a...

    SWOT analysis can be used in any decision-making situation when a desired end-state (objective) is defined, not just profit-seeking organizations. Examples include non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

    The SWOT analysis has been used in community work as a tool to identify positive and negative factors within organizations, communities, and the broader society that promote or inhibit successful implementation of social services and social change efforts.It is used as a preliminary resource, assessing strengths, weaknesses, opportunities, and threats in a community served by a nonprofit or community organization. Although SWOT analysis is a part of the planning, it will not provide a strategic plan if used by itself, but a SWOT list can becomes a series of recommendations. Strengths and weaknesses (internal factors within an organization): 1. Human resources—staff, volunteers, board members, target population 2. Physical resources—your location, building, equipment 3. Financial—grants, funding agencies, other sources of income 4. Activities and processes—programs you run, systems you employ 5. Past experiences—building blocks for learning and success, your reputation in the communi...

    SWOT is intended as a starting point for discussion and cannot, in itself, show managers how to achieve a competitive advantage,particularly in a rapidly changing environment. Menon et al. (1999) and Hill and Westbrook (1997) suggested "no-one subsequently used the outputs within the later stages of the strategy". Others have critiqued hastily designed SWOT lists. Preoccupation with a single strength, such as cost control, they can neglect their weaknesses, such as product quality.Domineering by one or two community workers devalues the possible contributions of community members. Michael Porter developed the five forces framework as a reaction to SWOT, which he found lacking in rigor and ad hoc. Other names include WOTS-UP (Gray and Smeltzer, 1989) and TOWS(reversing the emphasis, with external first).

    Ads: Coca-Cola has used SWOT analysisin targeting television ads
    Television shows: In the Silicon Valley episode "Homicide" (Season 2, Episode 6), Jared Dunn (Zach Woods) introduces the Pied Piper team to SWOT analysis. Later in that episode Dinesh (Kumail Nanji...

    Dag Øivind Madsen, "SWOT Analysis: A Management Fashion Perspective", International Journal of Business Research 16:1:39–56 (2016) full text

  2. YouTuber - Wikipedia

    en.wikipedia.org/wiki/YouTuber
    • History
    • Influence
    • Commercial Success

    The first YouTuber was Jawed Karim, who created his YouTube channel, jawed, on April 23, 2005 PDT (April 24, 2005 UTC).

    Influential YouTubers are frequently described as microcelebrities. Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture but rather appear self-governed and independent.This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. In University of Southern California, more than 13-18 year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential, YouTube personalities took the first five spots of the ranking, with Smosh ranking as most influential. It repeated in 2015 and found six YouTubers on the first ranks, with KSI ranked as most influential. Several prominent YouTubers and their influence were subjects for scientific studies, such as Zoella and PewDiePie. Because of this l...

    YouTubers can earn revenue from Google AdSense. Additionally, they can supplement their income through affiliate links, merchandising, and 3rd party memberships using platforms such as Patreon. Popular channels have garnered corporate sponsors, who pay to be included in the videos. In 2018, Walmart, Nordstrom, and others sought YouTube stars as influencers. In 2015, NME stated that "vlogging has become big business." In 2015, Forbes reported that Felix Kjellberg, known on YouTube as PewDiePie, had earned $12 million in 2014, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow. Additionally, YouTube stars have crossed over to other media platforms including late-night television such as Canadian YouTuber Lilly Singh, who hosts the talk show A Little Late with Lilly Singh on NBC.

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