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  1. Nike, along with Best Buy, partnered with Creative Commons to create GreenXchange. The project was announced earlier this year at the World Economic Forum in Davos, Switzerland. Under GreenXchange, member companies can make patents and know-how

  2. They key to the value of the Nike brand is that jogging or simply wearing a shoe feels different if the logo is there. The more this particular affective pattern is repeated across different activities and social situations, the more valuable the Nike brand (presently at $ 9.26 billion).

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  4. Nike has taken the principle to its logical conclusion, outsourcing all the production to an archipelago of "independent" sweatshops, while retaining control of corporate finance and legal possession of the Nike brand-name.

  5. For sports apparel, Nike’s NIKEiD let’s users customize the colors and text of different models of shoes, clothes, bags, and wristwatches for themselves or their entire team. Prints and clothes aren’t the only things consumers can customize.

    • Description
    • Contents
    • Interview
    • Excerpts
    • About The Authors
    • Review

    1. Zoe Romano: “Ethical Economy (Columbia University Press), written by Adam Arvidsson in collaboration with Nicolai Peitersen, introduces to ethical economics and interprets the begin of a new, radically different economic system in which production is mainly collaborative and social, and in which the value is based on the quality of social intera...

    Preface to the Ethical Economy 1. Chapter 1. Value Crisis p.15 2. Chapter 2. Intangibles p. 36 3. Chapter 3. Publics p. 65 4. Chapter 4. Value p. 99 5. Chapter 5. Measure p. 129 6. Conclusion p. 154

    By Zoe Romano: “Zoe Romano: How do you see ethical phenomena like the signal of the emergence of a new way of production (what you call ‘Ethical Economy’) in addition to the emergence of a market niche, term often used and abused to clean up the image of a company? Are we really facing a substanstial change? Adam Arvidsson: The reason why these phe...

    Preface to the Ethical Economy ; see also the earlier draft: Introduction to the Ethical Economy
    Value Crisis

    "Adam Arvidsson teaches sociology at the University of Milano, Italy, and lectures on creative industries at the Copenhagen Business School. He has written on brands, the information economy, and cities and creativity. His most recent book is Brands: Meaning and Value in Media Culture. He is based in Milan. Nicolai Peitersen has founded and cofound...

    Hazel Henderson: "The Ethical Economy introduces two major intellectuals mapping the transition from early industrial manufacturing and its economics based on objects (things you can drop on your foot) to today's information economies where intellectual property, intangibles, brands and reputation are the new source of value. Authors Adam Arvidsson...

  6. Description. Michael Rectenwald: "A peculiar phrase recently introduced into the political lexicon by media cognoscenti describes a new corporate philosophy: “woke capitalism.”. Coined by Ross Douthat of the New York Times, woke capitalism refers to a burgeoning wave of companies that apparently have become advocates of social justice.

  7. IP Maximalists. IP Maximalists are those who want to strengthen Intellectual Property protections to the maximum amount possible, to protect private monopoly interests, in disregard of any human cost, such as the millions who die from too expensive IP-protected medecines. Source: overview by Prof. Susan K. Sell, Susan.sell@gmail-com.

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