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Nike, along with Best Buy, partnered with Creative Commons to create GreenXchange. The project was announced earlier this year at the World Economic Forum in Davos, Switzerland. Under GreenXchange, member companies can make patents and know-how
They key to the value of the Nike brand is that jogging or simply wearing a shoe feels different if the logo is there. The more this particular affective pattern is repeated across different activities and social situations, the more valuable the Nike brand (presently at $ 9.26 billion).
Nike’s trailblazing Reuse-A-Shoe scheme (first launched waaay back in1990!) has collected and recycled over 25 million pairs of worn-out Nike shoes to-date. Old shoes are sliced, separated and ground up into a material called Nike Grind, which is then used in creating athletic and playground surfaces, as well as a variety of Nike products.
For sports apparel, Nike’s NIKEiD let’s users customize the colors and text of different models of shoes, clothes, bags, and wristwatches for themselves or their entire team. Prints and clothes aren’t the only things consumers can customize.
- Description
- Contents
- Interview
- Excerpts
- About The Authors
- Review
1. Zoe Romano: “Ethical Economy (Columbia University Press), written by Adam Arvidsson in collaboration with Nicolai Peitersen, introduces to ethical economics and interprets the begin of a new, radically different economic system in which production is mainly collaborative and social, and in which the value is based on the quality of social intera...
Preface to the Ethical Economy 1. Chapter 1. Value Crisis p.15 2. Chapter 2. Intangibles p. 36 3. Chapter 3. Publics p. 65 4. Chapter 4. Value p. 99 5. Chapter 5. Measure p. 129 6. Conclusion p. 154
By Zoe Romano: “Zoe Romano: How do you see ethical phenomena like the signal of the emergence of a new way of production (what you call ‘Ethical Economy’) in addition to the emergence of a market niche, term often used and abused to clean up the image of a company? Are we really facing a substanstial change? Adam Arvidsson: The reason why these phe...
Preface to the Ethical Economy ; see also the earlier draft: Introduction to the Ethical EconomyValue Crisis"Adam Arvidsson teaches sociology at the University of Milano, Italy, and lectures on creative industries at the Copenhagen Business School. He has written on brands, the information economy, and cities and creativity. His most recent book is Brands: Meaning and Value in Media Culture. He is based in Milan. Nicolai Peitersen has founded and cofound...
Hazel Henderson: "The Ethical Economy introduces two major intellectuals mapping the transition from early industrial manufacturing and its economics based on objects (things you can drop on your foot) to today's information economies where intellectual property, intangibles, brands and reputation are the new source of value. Authors Adam Arvidsson...
IP Maximalists. IP Maximalists are those who want to strengthen Intellectual Property protections to the maximum amount possible, to protect private monopoly interests, in disregard of any human cost, such as the millions who die from too expensive IP-protected medecines. Source: overview by Prof. Susan K. Sell, Susan.sell@gmail-com.
As Thijs Markus writes says about Nike in the Rick Falkvinge blog, if you want to sell $5 shoes for $150 in the West, you better have one heck of a repressive IP regime in place. Hence the need for SOPA, PIPA , ACTA and other attempts to criminalize the right to share.