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The 2020 World's Most Valuable Brands. false. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
- 20 Companies That Transformed The Landscape Of Iconic Branding
1. Tiffany & Co. Iconic brands are known for their ...
- 20 Companies That Transformed The Landscape Of Iconic Branding
Global 500 2024 | Brand Value Ranking League Table | Brandirectory. The annual report on the most valuable and strongest global brands.
For almost a quarter of a century, we’ve been charting the future of the Best Global Brands – a list of the 100 most valuable brands in the world. Each year, we measure over 100,000 unique data points to draw conclusions around an ever-evolving market – and the role that these valuable brands play in shaping culture and the world at large.
- The World’S Top 100 Most Valuable Brands in 2021
- Methodology
- The Leaderboard
- Insights Into Brand Value Growth
In 2020, the global economy experienced one of the worst declinessince the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands ...
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by: 1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value). 2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% va...
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in m...
The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:
- Carmen Ang
2021年1月11日 · With an eye-watering brand value of $323 billion, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third. Average growth in brand value across all three of these tech brands in 2020 was roughly 50%.
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2022年10月27日 · With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.
