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2022年5月16日 · A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products...
A Product Line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes, prices, quality, or type of customers are the same. We call the activity Product Lining.
2024年4月19日 · A product line is a collection of products that are advertised and marketed under a single brand. Each product in a product line can serve different purposes or target specific customer preferences. The benefits of this approach include: Common branding — Products within a line share the same brand name.
產品線(Product Line)產品線是指一群相關的產品，這類產品可能功能相似，銷售給同一顧客群，經過相同的銷售途徑，或者在同一價格範圍內。 如果能夠確定產品線的最佳長度，就能為企業帶來最大的利潤。
产品线(Product Line)产品线是指一群相关的产品，这类产品可能功能相似，销售给同一顾客群，经过相同的销售途径，或者在同一价格范围内。 如果能够确定产品线的最佳长度，就能为企业带来最大的利润。
product line 在英語中的意思. noun [ C ] MARKETING, COMMERCE uk us (also line); (also product range) Add to word list. a range of similar products or services that are sold by the same company, with different features and different prices: Apple's iPod is a very successful product line, with models at a wide range of price points.
According to Philip Kotler, a product line can be defined as “a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.”
Summary. A product line is an array of related products. Products under a product line can be related by functionality, target market, price range, or brand. Product line depth refers to the number of products offered under a product line. Understanding Product Lines.
2023年6月25日 · Cathy Heath. If you've ever looked closely at a product's fine print and seen a company name different from the brand listed, you've seen a product line in action. It can be confusing when a name you identified with a company turns out to be a subsidiary brand, but there are several strategic reasons for doing so. Product line definition.
noun [ C ] MARKETING, COMMERCE uk us (also line); (also product range) Add to word list. a range of similar products or services that are sold by the same company, with different features and different prices: Apple's iPod is a very successful product line, with models at a wide range of price points.
